Logo
OG Occam's Garage
Palette
Type
Aa Bb Cc
Bebas Neue · Barlow · JetBrains Mono
An example kit — yours is built around you
Logo & Brand Design · Grand Rapids

Look Like YouMean It.

A logo is just the start. I build small businesses a complete identity — logo, colors, type, and the rules that hold them together — so you look like the real deal everywhere a customer finds you. Then the whole kit is yours to keep.

What's Included

More Than a Logo.

A whole identity, built to stay consistent

Most small businesses end up with a logo and nothing else — no colors that match, no fonts that agree, no rules for how it all goes together. So the website, the invoice, and the truck wrap all look like three different companies. A real brand kit fixes that: one system, documented, so everything you make looks like it came from the same place.

See Packages →
What You Get
  • Logo suite — primary, secondary & submark
  • Color palette (print & digital)
  • Typography system
  • Brand guidelines — a simple, usable kit
  • Business card & social templates
  • All source & export files — yours to keep
Who It's For
New businesses that need to look established from day one — and older ones whose logo hasn't kept up. Especially trades ready to stand out from the clip-art competition.
How It Works

Four Steps, No Mystery.

01
Discovery
We talk through your business, your customers, and how you want to come across. No jargon — just what you're going for.
02
Concepts
I design a few real directions to react to — thought-through options, not fifty throwaways to muddy the water.
03
Refine
We pick one and sharpen it over a set number of rounds, until the mark and the system feel right.
04
Handoff
You get the full kit — every file, plus a guide for using it — organized and yours to keep for good.
Brand Packages · One-Time

Pick Your Starting Point.

Fixed-scope packages so you know the cost up front. Bigger or more involved brands are quoted to fit.

MARK
The essentials
$500
one-time
  • Primary logo + one variation
  • Color palette
  • Font pairing
  • Print & web files
  • 2 concepts, 2 rounds of revisions
Get Started
FULL KIT
Brand, top to bottom
$2,000
one-time
  • Everything in Identity
  • Complete brand guidelines
  • Stationery & signage-ready files
  • Brand voice & messaging notes
  • Extended assets (icons, patterns)
  • Priority timeline
Get Started
Building a website too? Brand + site booked together comes with a discount — one look, built once, across everything.
Let's Talk

Ready to look the part?

Tell me about your business and where you're starting from. The first conversation is free, and I usually respond within a day.